How Change Aversion Can Derail a Transformation
Achieving change is difficult. Organizations spend more than $10 billion annually on change transformations, but more than 50% of efforts fail to meet objectives. To better understand why, despite our best intentions, change efforts tend to fail, we looked to the literature—and found that “loss aversion” presents a helpful point of reference.
To better understand this phenomenon, we surveyed more than 200 people across the US … [ Read more ]
Content: Article | Authors: Adriann Negreros, Julia Dhar, Martin Reeves | Source: Boston Consulting Group (BCG) | Subjects: Change Management, Organizational Behavior