Communications consultant Alan Kelly has spent the past several years analyzing the various PR moves employed by companies, politicians, and executives. He has created an interactive table of PR “plays”or moves.
Content: Article | Authors: Alan Kelly, Matthew Boyle | Source: BusinessWeek | Subject: Public Relations
A landmark system for business leaders and marketers, campaigners and bloggers, political junkies and fans of popular culture, The Elements of Influence takes the mystery out of strategy and how it shapes and shifts niche and global marketplaces alike.
Content: Book | Author: Alan Kelly | Subjects: Management, Marketing / Sales