Value chain mapping can find hidden value in even the oldest industries.
Content: Article | Authors: Alex Kandybin, Cesare R. Mainardi, Martin Kihn | Source: strategy+business | Subjects: Operations, Strategy
Marketers worry about top-line revenue, while operations people fret about cost. Differentiated Service Policies allow them to coexist.
Content: Article | Authors: Alex Kandybin, Pat Houston, Tim Laseter | Source: strategy+business | Subjects: Marketing / Sales, Operations