Diagnosing Dislocation

New products and services can enter your market from other directions, each distinct in terms of how, where, and when it affects your business. These are market dislocations — radical breakaways from the existing market that occur when a company introduces a business model or a product that sits apart from those of competitors.

Clearly, not all upstart threats are alike — and misdiagnosing your new … [ Read more ]

Raising Your Return on Innovation Investment

Each company has an intrinsic innovation effectiveness curve. Here are three ways to lift it.