The Art of Conversation: Dialogue Marketing and the Business-to-Business Relationship

The consumer buying process is complex and can demand a great deal of effort. As a marketer, imagine that you could minimize both the consumer’s effort and your own – creating demand and sales leads in a coordinated fashion, while simultaneously enhancing customer loyalty and increasing positive word of mouth. This is the principle behind dialogue marketing – a structured program of ongoing, two-way communication. … [ Read more ]