Perceptual Maps and Competition: How to Understand and Improve Your Position in the Market
Perceptual maps are the only way to understand what your position is in the market and how the market views you vs. your competitors. In fact, if you don’t have a perceptual map, in essence you’re flying blind.
Content: Article | Author: Allen Weiss | Source: MarketingProfs | Subject: Marketing / Sales
Why Some New Products Get Adopted Quickly: A Lesson From Infomercials
If you’re responsible for marketing the new product, you might start by watching late-night TV. Pay particular attention to the informercials: They will teach you what you need to get your new product adopted more quickly.
Content: Article | Author: Allen Weiss | Source: MarketingProfs | Subject: Marketing / Sales
Best Practices and Case Studies: Be Very Afraid
Often, it’s not clear what it means for some practice to be “best.” Best at what? And by what standard?
What works well for one of your competitors or another company doesn’t necessarily mean it will work well for your organization. Following in the footsteps of other companies is called mimicry, and while it might be flattering, it is often very dangerous.
Content: Article | Author: Allen Weiss | Source: MarketingProfs | Subjects: Best Practices, MBA Related | Industry: Education / Training
What is Marketing?
This is a very good question and answers on the web typically ends up being a lot of tactics, like advertising, brand management, sales, service, pricing, email marketing, etc. That’s a good start, but far from complete.
And that’s one of the problems with the web. If you go to search engines like Google and type in “marketing expert”, you’ll come up with over 27,000 web … [ Read more ]
Content: Article | Author: Allen Weiss | Source: MarketingProfs | Subject: Marketing / Sales