Charles Gildehaus, David Allred, Allison Bailey, Amanda Luther, Sesh Iyer

Agile initiatives have proven highly effective in teaching teams how to build but not nearly as effective in teaching teams what to build.

Charles Gildehaus, David Allred, Allison Bailey, Amanda Luther, Sesh Iyer

As functional hierarchies grow larger, they tend to become more rigid, pushing decision-making authority up the hierarchy and away from where customer interactions take place. In this system, no single team or leader owns the full end-to-end product and customer experience, making it exceedingly difficult to implement customer-centric innovations quickly and effectively. As a result, frontline employees, who have the insights and inspiration to drive … [ Read more ]