As a practice, crowd innovation has been around for more than 200 years. But only in the digital age has it become the hot topic it is now. And it cannot be implemented with a “one size fits all” approach, but needs significant planning. The article looks behind the hype and discusses how companies can implement this effective route to new business opportunities.
Content: Article | Authors: Andreas Deptolla, Fabian Sempf, Hans-Peter Erl, Michaël Kolk | Source: “Prism (Arthur D. Little)” | Subject: Innovation