Tinkering with the Go-to-Market(ing) Model
You know the drill: Implement a marketing strategy that is in line with your company’s broader go-to-market model but flexible enough to adapt to changing business conditions. As your go-to-market model shifts-to focus on products, channels or customers-so must the strategic role of marketing.
Content: Article | Authors: Andres Mendoza Pena, Craig Knox-Lyttle, Mary Larson, Mike Baum | Source: Kearney | Subject: Marketing / Sales