General managers in charge of new product launches may face a number of vexing questions: Why were we beaten in the market by competitors with inferior technology? Why are our newly commercialized technologies producing weaker than expected financial results? Why do our technology successes seem increasingly fleeting?
The classic dynamic at work here is the failure to jointly design the product and the business. Successful businesses … [ Read more ]
Content: Article | Authors: Andrew Booth, Ashley Hubka, Brian Rixner | Source: Oliver Wyman | Subject: Management