End of the Road: The True Story of the Downfall of Rover
No other M&A “case study” is more educative in demonstrating the importance of brand than the BMW-Rover debacle, which still has the power to make one wince. Narrated grippingly well by Brady and Lorenz, it goes a long way to explaining why we don’t make that many cars any more in this country.
Content: Book | Authors: Andrew Lorenz, Chris Brady | Subject: Mergers & Acquisitions | Company: Rover