Straight Talk About Public Relations Fees, Services
The art and science of public relations efforts and activities presented in terms corporate management understands … price/performance and return-on-investment.
Content: Article | Author: Andy Marken | Source: MarcommWise.com | Subject: Public Relations
Amateurism Hurts PR Field
Poor and incomplete news releases and publicity practices, not only make the issuing firm look bad, they insult an editor’s intelligence.
Content: Article | Author: Andy Marken | Source: MarcommWise.com | Subject: Public Relations
Linear Versus Spacial Communications Plans
A look at how comprehensive, fully-integrated, linear marketing communications plans and campaigns can optimize the return on your communications investment.
Content: Article | Author: Andy Marken | Source: MarcommWise.com | Subject: Marketing / Sales
How to Conduct, Get the Most From Shows and Exhibits
Today, the trade show “business” consumes more than $750,000,000 a year from firms just like yours. For most organizations, these shows represent a tremendous expense. As such, you must make certain you are getting maximum return for your investment and minimize wasted time and money.
Content: Article | Author: Andy Marken | Source: MarcommWise.com | Subject: Marketing / Sales