Straight Talk About Public Relations Fees, Services

The art and science of public relations efforts and activities presented in terms corporate management understands … price/performance and return-on-investment.

Amateurism Hurts PR Field

Poor and incomplete news releases and publicity practices, not only make the issuing firm look bad, they insult an editor’s intelligence.

Linear Versus Spacial Communications Plans

A look at how comprehensive, fully-integrated, linear marketing communications plans and campaigns can optimize the return on your communications investment.

How to Conduct, Get the Most From Shows and Exhibits

Today, the trade show “business” consumes more than $750,000,000 a year from firms just like yours. For most organizations, these shows represent a tremendous expense. As such, you must make certain you are getting maximum return for your investment and minimize wasted time and money.