Why Companies Should Brandish Their ‘Internal Brand’
Although many organisations still see brand primarily as a marketing tool, an increasing number are beginning to pay equal attention to the application of the brand internally. They describe this focus in various ways, the most common terms being internal brand and employer/ee brand.
Key messages…
– The two facets of internal branding are the ’employee’ brand (external face inside) and ’employer brand … [ Read more ]
Content: Article | Author: Angela Mohtashemi | Source: European Business Forum (EBF) | Subjects: Management, Marketing / Sales