How Industries Evolve: Principles for Achieving and Sustaining Superior Performance

From Xerox to K-Mart to Sotheby’s, great companies have failed to translate extraordinary innovation into better profitability. Why does this happen? Anita M. McGahan argues that great companies fail to profit from investments in innovation when they break their industries’ rules for how change can take hold. In this book, she shows how to develop a strategy that is aligned with the rules of industry … [ Read more ]

Get a Head Start on Strategy

Contrary to popular belief, most industries evolve slowly and in predictable ways, says strategy expert Anita M. McGahan. Here’s how to align strategy with your “industry trajectory.”

Editor’s Note: the sidebar is more useful than the article…