Here’s a popular way to generate online leads: Buy a keyword ad on a search engine site. In your ad, offer free content — such as a white paper — to respondents who complete a short form.
In theory, this type of campaign works well: The people who respond get something of value. You get leads. Everyone’s happy.
Not so fast…
Content: Article | Author: Anna Talerico | Source: MarketingProfs | Subject: Marketing / Sales