Pricing: An Eternity of Frustration?
The issue of pricing sometimes feels like a Sisyphean task. It’s hard work to push price up a hill. Before you can reach your goal, the rock tends to fall back down. The potential value erodes, often cannibalized by excessive discounts, generous payment conditions or free-of-charge services. For all the work of setting a high price, companies rarely achieve that price. There is a better … [ Read more ]
Content: Article | Authors: Annett Tischendorf, Martin Dürr | Source: Kearney | Subject: Pricing