People really don’t want more business information. They are up to their eyeballs in it. They want faith—faith in you, your goals, your success, the story you tell. It is faith that moves mountains, not facts. Faith needs a story to sustain it—a meaningful story.
Content: Quotation | Author: Annette Simmons | Source: Context Magazine | Subject: Storytelling
There are six stories that executives need to know how to tell to motivate.
Content: Article | Author: Annette Simmons | Source: Context Magazine | Subjects: Leadership, Management