Decoding Personality: Why We Compete, Reward & Buy

Our whole lives are motivated by an internal sense of worth, measured by “rewards” – both internal and external. We’re each addicted to our own reward system. It stains every action we take. The same applies to the buying process, and to your website.

64 Tips for Getting Started with Google Website Optimizer

Just getting started with online testing? Getting ready to take Google Website Optimizer out for a spin? Here are 64 tips on elements you can test and some helpful info to get you going.