Environmental Benchmarking: Paybacks and Pitfalls
Benchmarking is a frequently used buzzword that merely glamorises a simple idea. It means comparing the performance of products, activities, processes or organisations (‘systems’) against a selected standard: the benchmark. Experience suggests that benchmaking is often misused, not through a deliberate attempt to mislead but as a result of not understanding the data involved.
Content: Article | Authors: Antonio Mazzariello, Charles-Peter Nai, Jürg Huber, Rudolf Schwob | Source: European Business Forum (EBF) | Subjects: Best Practices, Social Responsibility (ESG)