Internal Site Search Analysis: Simple, Effective, Life Altering!
Your search and clickstream data is missing a key ingredient: customer intent. You have all the clicks, the pages people viewed, and where they bailed, but not why they came to the site. Your internal site-search data contains that missing ingredient: intent. Learn five ways to analyze your internal site-search data—data that’s easy to get, to understand, and to act on.
Content: Article | Author: Avinash Kaushik | Subjects: IT / Technology / E-Business, Marketing / Sales
Bounce Rate: Sexiest Web Metric Ever?
Bounce rate is a beautiful way to measure the quality of traffic coming to your website. It is almost instantly accessible in any web analytics tool. It is easy to understand, hard to mis-understand and can be applied to any of your efforts. So what is this mysterious metric and what are some ways you can use it?
Content: Article | Author: Avinash Kaushik | Source: MarketingProfs | Subjects: IT / Technology / E-Business, Marketing / Sales