The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
From smartphones and computers to blue jeans and beer, companies from China, India, Taiwan, Mexico, Turkey, and other emerging markets are now winning leading market shares with their own-branded, high-quality products—rather than with poorly produced products sold under others’ brand names. These emerging-market multinational companies (EMNCs) are giving the incumbent market leaders of North America, Western Europe, and Japan a run for their money in … [ Read more ]
Content: Book | Authors: Amitava Chattopadhyay, Aysegul Ozsomer, Rajeev Batra | Subjects: International, Strategy