Warning to Direct Marketers: Asking These Questions Will Kill Your Conversions
Can asking a question in an ad increase sales?
A question is a tool. And as with any tool, any copywriting strategy or tactic, if a question is not formulated and handled with proper caution it could indeed do immeasurably more harm than good.
Content: Article | Author: Barry Densa | Source: MarketingProfs | Subjects: Advertising, Marketing / Sales