Handbook of Marketing
The Handbook of Marketing presents a major retrospective and prospective overview of the field of marketing, and provides a landmark reference at a time when many of the traditional boundaries and domains within the marketing discipline have been subject to change.
The Handbook frames, assesses and synthesizes the work in the field and helps to define and shape its current and future development. It includes contributions … [ Read more ]
Content: Book | Authors: Barton A. Weitz, Robin Wensley | Subject: Marketing / Sales