Mastering Alliance Strategy: A Comprehensive Guide to Design, Management, and Organization

This compendium is drawn from the archives of the now-defunct magazine, The Alliance Analyst. The articles have been updated and edited around four major topics: designing alliances, managing alliances, creating alliance constellations, and developing internal alliance competence.

Brandeis professor Ben Gomes-Casseres, a Harvard Business School alum, has developed a useful Web site on alliance strategy and management. Free content here includes useful presentation slides, forums, and other materials on the topic that he has written for a variety of publications and occasions. Materials range from an op-ed piece on the death of co-opetition to a presentation urging managers to create alliance strategies, … [ Read more ]

Competing in Constellations: The Case of Fuji Xerox

The relationship between Xerox and Fuji Xerox, its joint venture in Japan, is the centerpiece of this commentary on how alliances among companies are forging new units of economic power known as “constellations.” Internal rivalry can put constellations at a disadvantage against single-company rivals, and the ability to manage the balance of competition and cooperation is critical to success.