Emerging markets offer huge opportunities – for success and failure alike. Arthur D. Little takes a closer look at the underlying forces. One of the main results: companies that want to succeed must be prepared to change their strategies quickly. But, how can they do it?
Content: Article | Authors: Bernardo S. Sichel, Karim Taga, Mark Dougan | Source: Prism (Arthur D. Little) | Subjects: International, Strategy