Why Community Relations Is a Strategic Imperative
Authors, from the Center for Corporate Community Relations at Boston College, argue that in addition to becoming the investment of choice, a company must become the supplier of choice, the employer of choice and a “neighbor of choice.” Included is an 11-step best-practices blueprint for implementing the neighbor-of-choice strategy
Content: Article | Author: Bradley K. Googins | Source: strategy+business | Subjects: Corporate Governance, Social Responsibility (ESG)