Bret Taylor
Building a better mousetrap isn’t enough to set you apart. In fact, incumbent competitors have a number of advantages that could kill your startup, including entrenched distribution channels and consumer familiarity. Start to dethrone incumbents by making users a little uncomfortable; to make “better” matter — and users care. In many ways, your quietest, most steadfast competitor is indifference. The bottom line is you have … [ Read more ]
Content: Quotation | Author: Bret Taylor | Source: First Round Review | Subjects: Entrepreneurship, Innovation