5 Posts found for Author: Brian Clark

Here are 7 more sure-fire headline templates that will work when you’re aiming to score more readers

Content: Article | Author: Brian Clark | Source: copyblogger | Subject: Marketing / Sales

Here are 5 more headline templates that work, but use them at your own risk. If you don’t match up an appropriate headline structure with your content, you might crash and burn worse than if you just came up with a headline off the top of your head.

Content: Article | Author: Brian Clark | Source: copyblogger | Subject: Marketing / Sales

Any headline that lists a number of reasons, secrets, types, or ways will work because, once again, it makes a very specific promise of what’s in store for the reader. A nice quantifiable return on attention invested goes a long way toward prompting action, and as long as you deliver with quality content, you’ll have a satisfied reader.

Plus, these type of posts and articles are … [ Read more ]

Content: Article | Author: Brian Clark | Source: copyblogger | Subject: Marketing / Sales

So, you’re seeing too many of those “how to” and list headlines, and want to try a few different angles?

Let’s move beyond those common headline formulas you see over and over, and add some new blood to your attention-grabbing arsenal.

Content: Article | Author: Brian Clark | Source: copyblogger | Subject: Marketing / Sales

Here’s a simple formula for creating content that effectively communicates your point, especially if the subject matter is novel or complex. This strategy can also dramatically reduce the time it takes you to put together tutorials, white papers, or presentations of any sort.

The key is to cover all the bases when it comes to the different learning styles of the audience.

Content: Article | Author: Brian Clark | Source: copyblogger | Subject: Marketing / Sales