Six Types of Marketing Organizations: Where Do You Fit In?
Marketing organizations that don’t meet their companies’ needs are distressingly common these days. A new joint study by Booz Allen Hamilton and the ANA identifies six types of marketing organizations — each with its own strengths and challenges — and provides a free, five-minute test to help you identify where your company stands and what can be done to up the performance ante.
Content: Article | Authors: Andrew Tipping, Brodie Dixon, Edward Landry | Source: strategy+business | Subjects: Marketing / Sales, Organizational Behavior