Analytics: The Secret Weapon for Retaining Customers During and After a Merger
Mergers can be a great way to raise efficiency and access new markets. But if even temporary problems occur (e.g., quality dips, stock-outs, service glitches), mergers can quickly become a way to lose customers. To avoid such problems, a growing number of merger-minded companies are using analytics.
Content: Article | Authors: Brendan Dugan, Bruce Kiene | Source: Accenture | Subject: Mergers & Acquisitions