Sebastian Leape, Jinchen Zou, Olivia Loadwick, Robin Nuttall, Matt Stone, Bruce Simpson

A useful framing, we find, is to compare the breadth of ESG with the uniqueness of purpose. ESG encompasses society’s wide range of expectations about the role of business. There are a multitude of ESG options, requirements, and variations—from community service to inclusivity, transparency in reporting, and waste management, to name just a few. Purpose, on the other hand, helps your firm prioritize from among … [ Read more ]

Sebastian Leape, Jinchen Zou, Olivia Loadwick, Robin Nuttall, Matt Stone, Bruce Simpson

Purpose answers the question, “What would the world lose if your company disappeared?” It defines a company’s core reason for being and its resulting positive impact on the world. Winning companies are driven by purpose, reach higher for it, and achieve more because of it. Competitors wonder where they can get some of that magic and how they might sprinkle it on.

The Case for Stakeholder Capitalism

Consumers and society at large are expecting more from business. Embracing these responsibilities can help shareholders, too.

More than a Mission Statement: How the 5Ps Embed Purpose to Deliver Value

Your company’s purpose strengthens resilience and creates value—if it’s genuine. A new framework highlights a detailed approach to embedding purpose throughout your organization.

Arne Gast, Pablo Illanes, Nina Probst, Bill Schaninger, Bruce Simpson

It’s difficult to solve, simultaneously, for the interests of employees, communities, suppliers, the environment, customers, and shareholders. Tensions and trade-offs abound as we strive to align our business and societal goals; to integrate that identity into the heart of our organizations; and to deliver on our purpose, including its measurement, management, and communication.