6 Posts found for Author: Bruce Simpson

Organizations that define their purpose and use it to guide their activities see a clear upside in improving company reputation, alerting management to risks early, establishing the organization as a leader in raising industry standards, and enhancing business performance.

Content: Quotation | Authors: Bruce Simpson, Celia Huber, Larissa Mark, Sebastian Leape | Source: McKinsey Quarterly | Subjects: Management, Organizational Behavior

A useful framing, we find, is to compare the breadth of ESG with the uniqueness of purpose. ESG encompasses society’s wide range of expectations about the role of business. There are a multitude of ESG options, requirements, and variations—from community service to inclusivity, transparency in reporting, and waste management, to name just a few. Purpose, on the other hand, helps your firm prioritize from among … [ Read more ]

Content: Quotation | Authors: Bruce Simpson, Jinchen Zou, Matt Stone, Olivia Loadwick, Robin Nuttall, Sebastian Leape | Source: McKinsey Quarterly | Subject: Social Responsibility (ESG)

Purpose answers the question, “What would the world lose if your company disappeared?” It defines a company’s core reason for being and its resulting positive impact on the world. Winning companies are driven by purpose, reach higher for it, and achieve more because of it. Competitors wonder where they can get some of that magic and how they might sprinkle it on.

Content: Quotation | Authors: Bruce Simpson, Jinchen Zou, Matt Stone, Olivia Loadwick, Robin Nuttall, Sebastian Leape | Source: McKinsey Quarterly | Subjects: Management, Organizational Behavior

Consumers and society at large are expecting more from business. Embracing these responsibilities can help shareholders, too.

Content: Article | Authors: Bruce Simpson, Vivian Hunt, Yuito Yamada | Source: McKinsey Quarterly | Subject: Social Responsibility (ESG)

Your company’s purpose strengthens resilience and creates value—if it’s genuine. A new framework highlights a detailed approach to embedding purpose throughout your organization.

Content: Article | Authors: Bruce Simpson, Jinchen Zou, Matt Stone, Olivia Loadwick, Robin Nuttall, Sebastian Leape | Source: McKinsey Quarterly | Subject: Management

It’s difficult to solve, simultaneously, for the interests of employees, communities, suppliers, the environment, customers, and shareholders. Tensions and trade-offs abound as we strive to align our business and societal goals; to integrate that identity into the heart of our organizations; and to deliver on our purpose, including its measurement, management, and communication.

Content: Quotation | Authors: Arne Gast, Bill Schaninger, Bruce Simpson, Nina Probst, Pablo Illanes | Source: McKinsey Quarterly | Subject: Management