Customer Segmentation: The Most Powerful Marketing Tool
The goal of a segmentation system is to identify groups in which the customers are as much alike as possible and greatly differentiated from customers in other segments. If the segmentation system is well designed, members of a segment have similar interests, attitudes and behaviors, and they will respond similarly to elements of the marketing mix such as pricing, promotion, and sales channel. All consumer … [ Read more ]
Content: Article | Author: Carla Hendricks | Source: E.J. Barry Company | Subject: Marketing / Sales