The Irrational Side of Change Management

Most change programs fail, but the odds of success can be greatly improved by taking into account these counter-intuitive insights about how employees interpret their environment and choose to act.

Carolyn Aiken and Scott Keller

Research by a number of leading thinkers in the social sciences, such as Danah Zohar, has shown that when managers and employees are asked what motivates them the most in their work they are equally split among fve forms of impact—impact on society (for instance, building the community and stewarding resources), impact on the customer (for example, providing superior service), impact on the company and … [ Read more ]