The HBS Toolkit: Lifetime Customer Value Calculator
The Harvard Business School offers up this downloadable interactive workbook, which is designed to help estimate the cost of acquiring a customer and the Net Present Value (NPV) of that customer’s business during his or her useful economic life. The simple model is programmed to evaluate a single product offering. The more complex model allows you to incorporate multiple products with distinct customer loyalty and … [ Read more ]
Content: Online Resource | Authors: Chad Ellis, Jon B. DeFriese | Source: Harvard Business School (HBS) Working Knowledge | Subjects: Free Stuff / Tools, Marketing / Sales