Unlocking the Power of Data in Sales
Analytics plays an increasingly important role in B2B sales—and high-performing sales organizations take it to a new level to differentiate themselves from the also-rans.
Content: Article | Authors: Charles Atkins, Lareina Yee, Maria Valdivieso de Uster, Mitra Mahdavian | Source: McKinsey Quarterly | Subjects: IT / Technology / E-Business, Marketing / Sales