The “Marketnomics” Difference: A Handy Tool for Maximizing Product Value

Today, the product choices available to consumers are more numerous than ever, and competition for customers is downright fierce. In this environment it is extremely difficult for products to standout. So, what can a company do to enhance the competitiveness of its products?

One thing is certain: relying on old methods for maximizing a product’s competitiveness is no longer sufficient. The key to offering highly competitive … [ Read more ]

Charles F. Goetz

Successful entrepreneurs frequently are not experts in any one thing, but they are capable of being the chief, chef and bottle washer all in one.