“Satisfaction guaranteed” is still promised by many retailers today. But what happens to those returned products? How do the retailer and the manufacturer handle them? Both have traditionally focused on delivering goods to customers, not on managing their return in an efficient manner. The handling of returned products, often called reverse logistics, is an often-neglected part of an otherwise efficient supply chain.
Pressures to improve customer … [ Read more ]
Content: Article | Authors: Charles Harthan, Patrick Van den Bossche, Sean Monahan | Source: A.T. Kearney | Subject: Operations