The Use and Abuse of Scenarios
Although it is surprisingly hard to create good ones, they help you ask the right questions and prepare for the unexpected. That is hugely valuable.
Content: Article | Author: Charles Roxburgh | Source: “McKinsey Quarterly” | Subject: Strategy
Hidden flaws in strategy
An awareness of the brain’s flaws can help strategists steer around them. All strategists should understand the insights of behavioral economics just as much as they understand those of other fields of the “dismal science.” Such an understanding won’t put an end to bad strategy; greed, arrogance, and sloppy analysis will continue to provide plenty of textbook cases of it. Understanding some of the flaws … [ Read more ]
Content: Article | Author: Charles Roxburgh | Source: “McKinsey Quarterly” | Subjects: Economics, Strategy