The Experience: Is Success at Hand?

Tesco currently lays claim to about one-fifth of the UK grocery market, and to take full advantage of the Internet as a sales channel, the retailing chain launched in the mid-1990s. What challenges did the “old economy” firm face as it added this “new economy” expansion? Albrecht Enders, Professor Tawfik Jelassi and Professor Charles Waldman illustrate its path, including the heated debate on implementation … [ Read more ]