Three Secrets to Make a Message Go Viral
Viral marketing has become a hip, low-cost way to reach a lot of people very quickly — with little effort. But as marketers slash ad budgets, “viral” needs to mean more than “free” and “fueled by prayer.” Making an idea contagious isn’t a mysterious marketing art. It boils down to a couple of simple rules.
Content: Article | Authors: Chip Heath, Dan Heath | Source: Fast Company | Subject: Marketing / Sales
Made to Stick: Why Companies Should Pave the Way to Praise
Why do companies make it so hard to say thank you to the right people?
Content: Article | Authors: Chip Heath, Dan Heath | Source: Fast Company | Subject: Customer Related
Crafting a Message That Sticks: An Interview with Chip Heath
The key to effective communication: make it simple, make it concrete, and make it surprising.
Content: Thought Leader | Authors: Chip Heath, Lenny T. Mendonca, Matt Miller | Source: McKinsey Quarterly | Subject: Marketing / Sales
Heroic Checklist
Why you should learn to love checking boxes.
Content: Article | Authors: Chip Heath, Dan Heath | Source: Fast Company | Subjects: Best Practices, Management
Leadership Is a Muscle
How is your attitude about your abilities affecting your success?
Content: Article | Authors: Chip Heath, Dan Heath | Source: Fast Company | Subject: Leadership
Give ’em Something to Talk About
Your product may be good, but will it spark a conversation?
Content: Article | Authors: Chip Heath, Dan Heath | Source: Fast Company | Subject: Marketing / Sales
The Myth About Creation Myths
Tales of groundbreaking innovation sound a lot alike. Like action-adventure movies, they have a predictable structure. Some ordinary guys, without money or power, triumph via a brilliant insight and scrappy groundwork. But what if those stories mislead us about what it takes to generate great ideas?
Content: Article | Authors: Chip Heath, Dan Heath | Source: Fast Company | Subject: Entrepreneurship
Made to Stick: Why Some Ideas Survive and Others Die
Based on a class at Stanford taught by one of the authors, this book profiles how some ideas “stick” in our minds while the majority fall by the wayside. Urban legends, conspiracy theories, and compelling advertising make up much of the intrinsically interesting examples that the Heaths profile that qualify for “stickiness.” This book explores what makes social epidemics “epidemic” and, as the Heaths cite … [ Read more ]
Content: Book | Authors: Chip Heath, Dan Heath | Subject: Marketing / Sales
What Makes Some Ideas Hang Around
Psychologists know false stories thrive in situations of heightened anxiety. Chip Heath, a Stanford-trained psychologist, is doing research to try and explain why, in more normal times, people tell each other rumors and urban legends on a day-to-day basis.
Content: Article | Author: Chip Heath | Source: Stanford University | Subject: Organizational Behavior