Never Hire a Bad Salesperson Again: Selecting Candidates Who Are Absolutely Driven to Succeed

Underperforming salespeople are perhaps the greatest cause of frustration to sales executives and financial loss to business owners. The cost of hiring and keeping a bad salesperson can range from six to seven figures annually. To make matters worse, many companies waste money by trying to train sales skills in people who will never improve. Research shows that the most important factor for success is … [ Read more ]

How to Interview Sales Candidates

Dr. Chris Croner, a clinical psychologist and author of “Never Hire a Bad Salesperson Again,” gives examples of the types of questions to ask a sales candidate in order to determine a person’s drive. (video length: 05:04)