Reverse Innovation: Create Far From Home, Win Everywhere
Reverse Innovation is the new business idea everyone is talking about. Why? Because it presents the blueprint for scaling growth in emerging markets, and importing low-cost and high impact innovations to mature ones.
Innovation is no longer the exclusive domain of the Silicon Valley elite. Reverse Innovation will open your eyes to the fact that the dynamics of global innovation are changing—and if you want your … [ Read more ]
Content: Book | Authors: Chris Trimble, Indra K. Nooyi, Vijay Govindarajan | Subject: Innovation
Reverse Innovation and the Emerging-Market Growth Imperative
Many established global companies discount the need to innovate when competing in emerging markets. After all, innovation is expensive and risky. So, how can it make sense to spend heavily on an innovation for a market in which customers have so little money? Readers will find out just why it does make a lot of sense.
Content: Article | Author: Chris Trimble | Source: Ivey Business Journal | Subjects: Innovation, International
How Learning Leads to Results
Matthew E. May introduces a passage on the critical role of a learning focus in innovation from The Other Side of Innovation: Solving the Execution Challenge, by Vijay Govindarajan and Chris Trimble.
Content: Article | Authors: Chris Trimble, Matthew E. May, Vijay Govindarajan | Source: strategy+business | Subjects: Innovation, Organizational Behavior
Jeffrey R. Immelt, Vijay Govindarajan, Chris Trimble
A successful reverse innovation effort can result in cannibalization of a company’s existing lines of business. that is certainly true, but it is not a justification for remaining inert. If a business can be destroyed, then it eventually will be destroyed. It is only a matter of whether you do it to yourself or a rival does it to you.
Content: Quotation | Authors: Chris Trimble, Jeff Immelt, Vijay Govindarajan | Source: Harvard Business Review | Subjects: Competition, Management, Strategy
Ten Rules for Strategic Innovators: From Idea to Execution
In 10 Rules for Strategic Innovators, business professors Vijay Govindarajan and Chris Trimble describe how companies make mistakes between innovation and execution, and outline what it takes to build a successful new business while maintaining excellence in an existing one. Based on an in-depth study, their book identifies what organizations must know to set aside key assumptions; borrow assets from an established business; and learn … [ Read more ]
Content: Book | Authors: Chris Trimble, Vijay Govindarajan | Subject: Innovation