Chris Zane

The clearest path to bettering customer service is to understand the customer lifetime value and the impact of that on your resources and bottom-line. Calculating your customer’s lifetime value allows you to clearly understand and justify the need to continuously improve your service offering to ensure the customer continues to deliver on his lifetime value.

How to Deliver Superior Customer Service

Customer service is a crucial part of your business, and one that deserves your attention and your money—you are trying to build a life-long customer relationship. Here are four focus areas to help you achieve your customer service goals.