Twenty years ago, behavioral economics did not exist as a field. Most economists were deeply skeptical–even antagonistic–toward the idea of importing insights from psychology into their field. Today, behavioral economics has become virtually mainstream. It is well represented in prominent journals and top economics departments, and behavioral economists, including several contributors to this volume, have garnered some of the most prestigious awards in the profession.
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Content: Book | Authors: Colin F. Camere, George Lowenstein, Matthew Rabin | Subject: Economics