Making Customer Segmentation Deliver
As the ability to gather sophisticated data grows, here’s a four-step process for making segmentation drive improved performance.
Content: Article | Author: Corey Yulinsky | Source: “strategy+business” | Subjects: Management, Marketing / Sales
Corey Yulinsky
When employees ask, “What do you want me to do differently and why?” and “What’s in it for me?” leaders who respond with a clear message will dramatically enhance progress.
Content: Quotation | Author: Corey Yulinsky | Source: “strategy+business” | Subject: Change Management