Demand-driven innovations can, at best, develop and extend existing markets incrementally. These innovations usually come in the form of product extensions or process innovations. While valuable, they do not create disruptive new markets. Evidence shows that disruptive new markets are actually created in a haphazard manner when a new technology gets pushed onto a market. This kind of innovation process is called “supply push” by … [ Read more ]
Content: Article | Authors: Costas Markides, Paul Geroski | Source: Strategy& | Subjects: Management, Strategy
How to turn someone else’s idea into a big business.
Content: Article | Authors: Costas Markides, Paul Geroski | Source: strategy+business | Subjects: Innovation, Strategy