Colonizers and Consolidators – The Two Cultures Of Corporate Strategy

Demand-driven innovations can, at best, develop and extend existing markets incrementally. These innovations usually come in the form of product extensions or process innovations. While valuable, they do not create disruptive new markets. Evidence shows that disruptive new markets are actually created in a haphazard manner when a new technology gets pushed onto a market. This kind of innovation process is called “supply push” by … [ Read more ]