Creating Advocates: A Values-Oriented Approach to Developing Brand Loyalty
How does an aspiring entrepreneur or brand manager ignite the passion in their customer base that leads to an emotional connection? The key is a congruence of values. When a customer finds a brand that shares or aligns with their own values, the connection begins. In its mature state, it can be described as a deep and lasting bond between what the company stands for … [ Read more ]
Content: Article | Authors: Craig Wilson, Michael Crooke | Source: Graziadio Business Report | Subjects: Customer Related, Marketing / Sales