Making Sense of Social Data: Digital Exhaust and the Next Frontier in Social Data Analytics
In the digital world, data are everywhere. We create them constantly, often without our knowledge or permission, and with the bytes we leave behind, we leak information about our actions, whereabouts and characteristics.
This revolution in sensemaking—in deriving value from data—is having a profound and disruptive effect on everything from supply chains to corporate strategy. In particular, it is generally forcing executives to rethink how they … [ Read more ]
Content: Article | Authors: Dan Elbert, Doug Palmer, Vikram Mahidhar | Source: Deloitte Review | Subjects: Customer Related, IT / Technology / E-Business