Give ’em Something to Talk About
Your product may be good, but will it spark a conversation?
Content: Article | Authors: Chip Heath, Dan Heath | Source: Fast Company | Subject: Marketing / Sales
The Myth About Creation Myths
Tales of groundbreaking innovation sound a lot alike. Like action-adventure movies, they have a predictable structure. Some ordinary guys, without money or power, triumph via a brilliant insight and scrappy groundwork. But what if those stories mislead us about what it takes to generate great ideas?
Content: Article | Authors: Chip Heath, Dan Heath | Source: Fast Company | Subject: Entrepreneurship
Made to Stick: Why Some Ideas Survive and Others Die
Based on a class at Stanford taught by one of the authors, this book profiles how some ideas “stick” in our minds while the majority fall by the wayside. Urban legends, conspiracy theories, and compelling advertising make up much of the intrinsically interesting examples that the Heaths profile that qualify for “stickiness.” This book explores what makes social epidemics “epidemic” and, as the Heaths cite … [ Read more ]
Content: Book | Authors: Chip Heath, Dan Heath | Subject: Marketing / Sales