Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups
One of the most common startup failure modes is investing in too many channels at once, and as a result not investing in any one channel enough. As an example, betting big on both SEO and virality feels like a really good idea (“We’ll grow twice as fast!”), but in practice it rarely works. And it’s often not clear that either of these routes are … [ Read more ]
Content: Article | Authors: Dan Hockenmaier, Lenny Rachitsky | Source: First Round Review | Subjects: Entrepreneurship, Marketing / Sales